Build products that change the game for your business

Partner with our best-in-class team of startup builders to launch products that maximize your bottom line.

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G.O.A.T

30+

years of experience

15+

products launched

5

companies founded
The GOAT difference

A proven product toolkit with the horsepower to accelerate your business.

What we do

Your best startup & product toolkit

Our team can do just about anything you need to design, build, and launch new products.  And they can do it very well (and fast).

Launch

0➝1 Product development

Take new products or features from concept to launch in record time.

  • 01
    UX Research & Design
  • 02
    Rapid Prototyping & MVP
  • 03
    Web & Mobile Development
  • 04
    Backend & API Integration
  • 05
    Shopify & App Store Setup
Accelerate

Rapid product iteration

Maximize velocity, and product iterations to accelerate product-market-fit.

  • 01
    Developer Optimization
  • 02
    A/B & Feature Testing
  • 03
    Customer & Product Analysis
  • 04
    Feature Planning & Prioritization
  • 05
    Process & Workflow Automation
Scale

Platform expansion

Extend your platform into new markets or verticals to drive growth.

  • 01
    Strategic Planning
  • 02
    Technology Strategy
  • 03
    Vendor Assessment
  • 04
    Platform Integration
  • 05
    ETL & Data Transformation
Case studies

Just some of our great work

Local marketplace for SMBs

Built and launched an iOS app that helps SMBs measure, track, and grow their brand in the community.

MVP
Mobile
SMB
View on App Store
NIL AI Agent for student-athletes

Goat for Athletes helps the top student-athletes find, negotiate, and manage NIL deals.

MVP
Mobile
AI
View on App Store
No-code customer intelligence platform

Founded ModernLTV to help DTC brands turn customer data into actionable intelligence.

SaaS
B2B
Pre-seed
Website
Ben
Zack
Soulaimane
Mobile bill pay and Bill Protection

Launched Modern Wallet to ensure consumers always pay bills on-time without more debt.

B2C
Mobile
Pre-seed
Link
Multi-player financial app for co-parents

Fully redesigned and rebuilt the Onward app to help co-parents manage expenses.

Fintech
Mobile
Seed
Website
Award-winning eCommerce brand

Build and launched The Mason Jar Cookie Company® and eCommerce platform.

B2C
eCommerce
Web
Website
Soulaimane
Super app and "Uber" of the Maghreb region

As founding engineer, led the build and launch of the Yassir mobile app.

B2C
Mobile
Seed
View on App Store
Ben
Zack
Nerissa
Personal finance content & tools

Built and launched WalletJoy.com, a consumer branded personal finance site within the Rocket Companies portfolio.

B2C
Web
Corporate
Website
Zack
Subscription product for leading fintech

Built a new subscription platform and launched a premium product to 4M+ members.

Fintech
Mobile
Series B
Website
Nerissa
Daily video game app for families

Built Loop, a relationship-building video app that keeps you connected to your loved.

B2C
Mobile
MVP
View on App Store
Our team

We are builders at our very core

GOAT is a high-performance team of builders who combine a deep expertise in startup products with a generalist and versatile skillset.

30+

Total years working in startups

15+

Products launched from 0 to 1

7x

Founder or founding team member

Zack Babin

Product

Ben Gruber

Engineering

Soulaimane Saadi

Engineering

We are...

  • Dedicated startup & product builders

  • Paid to deliver output & value

  • Highly technical & business-driven

  • Industry, domain, & stage-agnostic

  • Embedded within your team

We are NOT...

  • Consultants or staff augmentation

  • Paid to maximize billable hours

  • Disconnected from business KPIs

  • Limited to a technical domain

  • Outsourced or siloed from your team

Our clients

Who we serve

Founders

We partner with founders to expedite speed to market and accelerate product-market-fit.

Growth Startups

We partner with startups to increase velocity, iterate rapidly and accelerate growth.

Investors

We partner with investors to provide product development support to their portfolio.

Small Businesses

We partner with small businesses to provide product & technical support to enable growth.

eCommerce

We partner with eCommerce businesses to unlock platform value for their merchants.

Corporate Innovators

We partner with enterprises to provide strategic guidance and execution to drive innovation.

30+

years of experience

15+

products launched

5

companies founded
The GOAT difference

Building product is a team sport, so when you get one of us, you get all of us

Pricing

Only pay for value delivered

We intentionally structure our engagements and price our services to align with how you operate your business and budget.

Risk-free
No-upfront commitment

You're billed only after we deliver the defined scope of work.

Flexible
No long-term contracts

You pay as you go with just a 14-day notice when you want to move on.

Sprint-based
No billable hours

You're billed and we're evaluated by the sprint output, not hours worked.

SWEAT. GAIN. DO.

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